Strategic Communication Studies Major with a Public Advocacy and Leadership Concentration
Acceptance to Major Requirements
Course Requirements: COMM 102 Public Speaking and the Public Sphere, COMM 103 Media and Society and COMM 105 Introduction to Human Communication (must complete 2 of 3)
Minimum Grade and/or GPA for required courses: GPA 2.0
Minimum Cumulative GPA: 2.0
| Code | Title | Hours |
|---|---|---|
| COMM 102 | Public Speaking and the Public Sphere | 4 |
| COMM 103 | Media and Society | 4 |
| COMM 105 | Introduction to Human Communication | 4 |
| COMM 390 | Communicating Ethically | 4 |
| 300-level Advocacy and Leadership course | 4 | |
| Goal Area Requirements 1 | 12 | |
Message Design Elective | ||
Analysis Elective | ||
Communication and Community Elective | ||
| Addtional Approved Strategic Communication Studies Electives 2 | 8 | |
| Total Hours | 40 | |
- 1
Minimum of four credits from each goal area.
- 2
COMM 390 Communicating Ethically, a 300 level Public Advocacy and Leadership course plus 2 more courses.
Additional Requirements for Dual Concentration in both PRAM and PALD
| Code | Title | Hours |
|---|---|---|
| Marketing, Advertising and Public Relations Campaign Design | ||
4 credits from each PRAM goal area | ||
Message Design (at least 4 credits of the following)
| Code | Title | Hours |
|---|---|---|
| COMM 220 | Debate & Democracy | 4 |
| COMM 225 | Argumentation and Advocacy | 4 |
Analysis (at least 4 credits of the following)
| Code | Title | Hours |
|---|---|---|
| COMM 110 | Voices Unheard: Gender, Race, and Power in America | 4 |
| COMM 248 | Media & Youth | 4 |
| COMM 251 | Communication and Conflict | 4 |
| COMM 265 | Group Communication | 4 |
| COMM 277A | Listening for Justice | 4 |
| COMM 278A | Rhetoric of Social Change | 4 |
| COMM 352 | Health Communication | 4 |
Communication and Community (at least 4 credits of the following)
| Code | Title | Hours |
|---|---|---|
| COMM 305 | Gender, Voice, and Power | 4 |
| COMM 341 | News and Democracy | 4 |
| COMM 347 | Media Effects | 4 |
| COMM 353A | Intercultural Health Communication | 4 |
| COMM 361 | Fat Studies | 4 |
| COMM 378A | Environmental Rhetoric | 4 |
| COMM 379A | Freedom of Speech | 4 |
Additional Approved Strategic Communication Studies Electives
| Code | Title | Hours |
|---|---|---|
| COMM courses | ||
| COMM 240 | Digital Video Communication | 4 |
| COMM 245 | Introduction to Media Writing | 4 |
| COMM 282A | Public Relations | 4 |
| COMM 283A | Public Relations Branding | 2 |
| COMM 283B | Advertising Branding | 2 |
| COMM 304 | Political Communication | 4 |
| COMM 310 | Black Civil Rights Rhetoric | 4 |
| COMM 312 | Rhetorical Dimensions of Sport | 4 |
| COMM 314 | Public Health Marketing | 4 |
| COMM 330 | Apology and Crisis Communication | 4 |
| COMM 338 | Strategic Social Media Marketing and Communication | 4 |
| COMM 342 | Communication in an AI Era | 4 |
| COMM 346 | Strategic Communication Campaigns Design Experience | 4 |
| COMM 350 | Intercultural Communication | 4 |
| COMM 350A | Intercultural Communication | 4 |
| COMM 351 | Gender and Communication | 4 |
| COMM 354 | Gender, Media, and Political Campaigns | 4 |
| COMM 358 | Family Communication | 4 |
| COMM 367 | Organizational Communication | 4 |
| COMM 379B | Rhetoric of Advertising | 4 |
| COMM 384B | Rhetoric and Popular Music | 4 |
| COMM 387D | Media, Law and Society | 4 |
| COMM 397 | Internship | 4 |
| Approved Courses from Other Departments (up to 4 credits) | ||
| ART 217 | Introduction to Photography | 4 |
| ART 218 | Introduction to Computer Art | 4 |
| ART 317 | Intermediate/Advanced Photography | 4 |
| ART 318 | Intermediate/Advanced Computer Art and Graphic Design | 4 |
| ART 333A | Computer Art: Portrait | 2 |
| ART 333D | Computer Art: Visual Narrative | 2 |
| DATA 162 | Introductory Data Analysis and Visualization | 2 |
| ENGL 217 | Creative Inquiries | 4 |
| ENGL 311 | Creative Nonfiction | 4 |
| PSYC 221 | Applied Behavioral Statistics | 4 |
| PSYC 235 | Research Methods | 4 |
| SOCI 206 | Qualitative Research Methods | 4 |
| SOCI 279A | Quantitative Methods in Sociology | 4 |
Additional Requirements:
General Education Requirements:
All undergraduate students must complete the requirements of the Integrations Curriculum (IC) which is designed to ensure all of our students receive a liberal arts education. Please review details of the Integrations Curriculum requirements here.
Graduation Requirements:
In addition to the Integrations Curriculum, all undergraduate students must meet the following minimum degree requirements to earn their degree from CSB and SJU.
Credits: 124 total credits, 40 of which must be from upper division coursework
GPA: 2.0 or higher*
Residency: At least 24 of your last 32 credits must be completed at CSB and SJU
Please visit Graduation under the Academic Policies and Regulations portion of the catalog for additional details regarding degree requirements.
* Cumulative GPA as well as major(s)/minor(s) GPA. Please note some majors/minors may require a higher GPA to earn their degree.
Four-Year Plan
| First Year | ||
|---|---|---|
| Fall | Hours | |
| INTG 100 | Foundations | 4 |
| INTG 105 | College Success | 1 |
| Language 111 | 4 | |
| Way of Thinking | 4 | |
| COMM 105 | Introduction to Human Communication | 4 |
| Hours | 17 | |
| Spring | ||
| COMM 102 | Public Speaking and the Public Sphere | 4 |
| THEO 100 | Theological Explorations | 4 |
| CSD: Identity | 4 | |
| Language 112 | 4 | |
| Hours | 16 | |
| Second Year | ||
| Fall | ||
| COMM 103 | Media and Society | 4 |
| Language 211 | 4 | |
| Thematic Encounter - not COMM | 4 | |
| Elective | 4 | |
| Hours | 16 | |
| Spring | ||
| Way of Thinking | 4 | |
| COMM Message Design | 4 | |
| COMM 2XX Elective with BN | 4 | |
| COMM 346 | Strategic Communication Campaigns Design Experience | 4 |
| Hours | 16 | |
| Third Year | ||
| Fall | ||
| COMM Analysis Course 3@@ | 4 | |
| Way of Thinking | 4 | |
| Elective | 4 | |
| Elective | 4 | |
| Hours | 16 | |
| Spring | ||
| COMM 2@@-3@@ Thematic Focus | 4 | |
| COMM 3@@ | 4 | |
| Elective 3@@ | 4 | |
| CSD: Systems | 4 | |
| Hours | 16 | |
| Fourth Year | ||
| Fall | ||
| Theological Integrations (TI) | 4 | |
| COMM 3@@ Communication & Community | 4 | |
| COMM 3@@ Elective | 4 | |
| Elective | 4 | |
| Hours | 16 | |
| Spring | ||
| INTG 300 | Learning Integrations | 4 |
| COMM Capstone 3@@ | 4 | |
| Elective 3@@ | 4 | |
| Internsahip 3@@ | 4 | |
| Hours | 16 | |
| Total Hours | 129 | |