Strategic Communication Studies Major with a PR, Advertising, and Marketing Concentration
Acceptance to Major Requirements
Course Requirements: COMM 102 Public Speaking and the Public Sphere, COMM 103 Media and Society and COMM 105 Introduction to Human Communication (must complete 2 of 3)
Minimum Grade and/or GPA for required courses: GPA 2.0
Minimum Cumulative GPA: 2.0
| Code | Title | Hours |
|---|---|---|
| COMM 102 | Public Speaking and the Public Sphere | 4 |
| COMM 103 | Media and Society | 4 |
| COMM 105 | Introduction to Human Communication | 4 |
| COMM 336 | Marketing, Advertising and Public Relations Campaign Design | 4 |
| COMM 390 | Communicating Ethically | 4 |
| Goal Area Requirements 1 | 12 | |
Message Design Elective | ||
Analysis Elective | ||
Communication and Community Elective | ||
| Addtional Approved Strategic Communication Studies Electives 2 | 8 | |
| Total Hours | 40 | |
- 1
Minimum of four credits from each goal area.
- 2
COMM 390 Communicating Ethically, COMM 336 Marketing, Advertising and Public Relations Campaign Design plus 2 more courses.
Additional Requirements for Dual Concentration in both PRAM and PALD
| Code | Title | Hours |
|---|---|---|
300-level Advocacy and Leadership course (4 credits) | ||
4 credits from each PALD goal area | ||
Message Design (at least 4 credits of the following)
| Code | Title | Hours |
|---|---|---|
| COMM 240 | Digital Video Communication | 4 |
| COMM 245 | Introduction to Media Writing | 4 |
| COMM 283A | Public Relations Branding | 2 |
| COMM 283B | Advertising Branding | 2 |
| COMM 346 | Strategic Communication Campaigns Design Experience | 4 |
Analysis (at least 4 credits of the following)
| Code | Title | Hours |
|---|---|---|
| COMM 282A | Public Relations | 4 |
| COMM 338 | Strategic Social Media Marketing and Communication | 4 |
| COMM 354 | Gender, Media, and Political Campaigns | 4 |
| COMM 379B | Rhetoric of Advertising | 4 |
Additional Approved Strategic Communication Studies Electives
| Code | Title | Hours |
|---|---|---|
| COMM courses | ||
| COMM 110 | Voices Unheard: Gender, Race, and Power in America | 4 |
| COMM 220 | Debate & Democracy | 4 |
| COMM 225 | Argumentation and Advocacy | 4 |
| COMM 248 | Media & Youth | 4 |
| COMM 251 | Communication and Conflict | 4 |
| COMM 265 | Group Communication | 4 |
| COMM 277A | Listening for Justice | 4 |
| COMM 278A | Rhetoric of Social Change | 4 |
| COMM 304 | Political Communication | 4 |
| COMM 305 | Gender, Voice, and Power | 4 |
| COMM 310 | Black Civil Rights Rhetoric | 4 |
| COMM 341 | News and Democracy | 4 |
| COMM 342 | Communication in an AI Era | 4 |
| COMM 347 | Media Effects | 4 |
| COMM 350 | Intercultural Communication | 4 |
| COMM 350A | Intercultural Communication | 4 |
| COMM 351 | Gender and Communication | 4 |
| COMM 352 | Health Communication | 4 |
| COMM 353A | Intercultural Health Communication | 4 |
| COMM 358 | Family Communication | 4 |
| COMM 361 | Fat Studies | 4 |
| COMM 367 | Organizational Communication | 4 |
| COMM 378A | Environmental Rhetoric | 4 |
| COMM 379A | Freedom of Speech | 4 |
| COMM 384B | Rhetoric and Popular Music | 4 |
| COMM 387D | Media, Law and Society | 4 |
| COMM 397 | Internship | 4 |
| Approved Courses from Other Departments (up to 4 credits) | ||
| ART 217 | Introduction to Photography | 4 |
| ART 218 | Introduction to Computer Art | 4 |
| ART 317 | Intermediate/Advanced Photography | 4 |
| ART 318 | Intermediate/Advanced Computer Art and Graphic Design | 4 |
| ART 333A | Computer Art: Portrait | 2 |
| ART 333D | Computer Art: Visual Narrative | 2 |
| DATA 162 | Introductory Data Analysis and Visualization | 2 |
| ENGL 217 | Creative Inquiries | 4 |
| ENGL 311 | Creative Nonfiction | 4 |
| PSYC 221 | Applied Behavioral Statistics | 4 |
| PSYC 235 | Research Methods | 4 |
| SOCI 206 | Qualitative Research Methods | 4 |
| SOCI 279A | Quantitative Methods in Sociology | 4 |
Additional Requirements:
General Education Requirements:
All undergraduate students must complete the requirements of the Integrations Curriculum (IC) which is designed to ensure all of our students receive a liberal arts education. Please review details of the Integrations Curriculum requirements here.
Graduation Requirements:
In addition to the Integrations Curriculum, all undergraduate students must meet the following minimum degree requirements to earn their degree from CSB and SJU.
Credits: 124 total credits, 40 of which must be from upper division coursework
GPA: 2.0 or higher*
Residency: At least 24 of your last 32 credits must be completed at CSB and SJU
Please visit Graduation under the Academic Policies and Regulations portion of the catalog for additional details regarding degree requirements.
* Cumulative GPA as well as major(s)/minor(s) GPA. Please note some majors/minors may require a higher GPA to earn their degree.
Four Year Plan
The following is an example of how a student could complete the major. Courses may be taken in another order.
| First Year | ||
|---|---|---|
| Fall | Hours | |
| INTG 100 | Foundations | 4 |
| INTG 105 | College Success | 1 |
| Language 111 | 4 | |
| Way of Thinking | 4 | |
| COMM 105 | Introduction to Human Communication | 4 |
| Hours | 17 | |
| Spring | ||
| CSD: Identity | 4 | |
| Language 112 | 4 | |
| THEO 100 | Theological Explorations | 4 |
| COMM 102 | Public Speaking and the Public Sphere | 4 |
| Hours | 16 | |
| Second Year | ||
| Fall | ||
| Language 211 | 4 | |
| Elective | 4 | |
| COMM 103 | Media and Society | 4 |
| Thematic Encounter - not COMM | 4 | |
| Hours | 16 | |
| Spring | ||
| Way of Thinking | 4 | |
| COMM Message Design | 4 | |
| COMM 2XX Elective with BN | 4 | |
| 300-level Advocacy and Leadership course | 4 | |
| Hours | 16 | |
| Third Year | ||
| Fall | ||
| Way of Thinking | 4 | |
| Elective | 4 | |
| Elective | 4 | |
| COMM Analysis Course 3@@ | 4 | |
| Hours | 16 | |
| Spring | ||
| CSD: Systems | 4 | |
| COMM 3@@ | 4 | |
| COMM 2@@-3@@ Thematic Focus | 4 | |
| Elective 3@@ | 4 | |
| Hours | 16 | |
| Fourth Year | ||
| Fall | ||
| Theological Integrations | 4 | |
| COMM 3@@ Communication & Community | 4 | |
| COMM 3@@ Elective | 4 | |
| Elective | 4 | |
| Hours | 16 | |
| Spring | ||
| INTG 300 | Learning Integrations | 4 |
| COMM Capstone 3@@ | 4 | |
| Elective 3@@ | 4 | |
| Internship 3@@ | 4 | |
| Hours | 16 | |
| Total Hours | 129 | |