Strategic Communication Studies Major with a PR, Advertising, and Marketing Concentration
Requirements
| Code | Title | Hours |
|---|---|---|
| COMM 102 | Public Speaking and the Public Sphere | 4 |
| COMM 103 | Media and Society | 4 |
| COMM 105 | Introduction to Human Communication | 4 |
| COMM 336 | Marketing, Advertising and Public Relations Campaign Design | 4 |
| COMM 390 | Communicating Ethically | 4 |
| Goal Area Requirements 1 | 12 | |
Message Design Elective | ||
Analysis Elective | ||
Communication and Community Elective | ||
| Addtional Approved Strategic Communication Studies Electives 2 | 8 | |
| Total Hours | 40 | |
- 1
Minimum of four credits from each goal area.
- 2
COMM 316 Communicating Ethically, COMM 336 Marketing, Advertising and Public Relations Campaign Design plus 2 more courses.
Additional Requirements for Dual Concentration in both PRAM and PALD
| Code | Title | Hours |
|---|---|---|
300-level Advocacy and Leadership course (4 credits) | ||
4 credits from each PALD goal area | ||
Message Design (at least 4 credits of the following)
| Code | Title | Hours |
|---|---|---|
| COMM 240 | Digital Video Communication | 4 |
| COMM 245 | Introduction to Media Writing | 4 |
| COMM 283A | Public Relations Branding | 2 |
| COMM 283B | Advertising Branding | 2 |
| COMM 346 | Strategic Communication Campaigns Design Experience | 4 |
Analysis (at least 4 credits of the following)
| Code | Title | Hours |
|---|---|---|
| COMM 282A | Public Relations | 4 |
| COMM 338 | Strategic Social Media Marketing and Communication | 4 |
| COMM 354 | Gender, Media, and Political Campaigns | 4 |
| COMM 379B | Rhetoric of Advertising | 4 |
Communication and Community (at least 4 credits of the following)
| Code | Title | Hours |
|---|---|---|
| COMM 312 | Rhetorical Dimensions of Sport | 4 |
| COMM 314 | Public Health Marketing | 4 |
| COMM 330 | Apology and Crisis Communication | 4 |
Additional Approved Strategic Communication Studies Electives
| Code | Title | Hours |
|---|---|---|
| COMM courses | ||
| COMM 304 | Political Communication | 4 |
| COMM 310 | Black Civil Rights Rhetoric | 4 |
| COMM 342 | Communication in an AI Era | 4 |
| COMM 350 | Intercultural Communication | 4 |
| COMM 350A | Intercultural Communication | 4 |
| COMM 351 | Gender and Communication | 4 |
| COMM 367 | Organizational Communication | 4 |
| COMM 384B | Rhetoric and Popular Music | 4 |
| COMM 387D | Media, Law and Society | 4 |
| COMM 397 | Internship | 4 |
| Approved Courses from Other Departments (up to 4 credits) | ||
| ART 217 | Introduction to Photography | 4 |
| ART 218 | Introduction to Computer Art | 4 |
| ART 317 | Intermediate/Advanced Photography | 4 |
| ART 318 | Intermediate/Advanced Computer Art and Graphic Design | 4 |
| ART 333A | Computer Art: Portrait | 2 |
| ART 333D | Computer Art: Visual Narrative | 2 |
| DATA 162 | Introductory Data Analysis and Visualization | 2 |
| ENGL 217 | Creative Inquiries | 4 |
| ENGL 311 | Creative Nonfiction | 4 |
| PSYC 221 | Applied Behavioral Statistics | 4 |
| PSYC 235 | Research Methods | 4 |
| SOCI 206 | Qualitative Research Methods | 4 |
| SOCI 279A | Quantitative Methods in Sociology | 4 |