Strategic Communication Studies Major with a PR, Advertising, and Marketing Concentration
Acceptance to Major Requirements
Course Requirements: COMM 102 Public Speaking and the Public Sphere, COMM 103 Media and Society and COMM 105 Introduction to Human Communication (must complete 2 of 3)
Minimum Grade and/or GPA for required courses: GPA 2.0
Minimum Cumulative GPA: 2.0
| Code | Title | Hours |
|---|---|---|
| COMM 102 | Public Speaking and the Public Sphere | 4 |
| COMM 103 | Media and Society | 4 |
| COMM 105 | Introduction to Human Communication | 4 |
| COMM 336 | Marketing, Advertising and Public Relations Campaign Design | 4 |
| COMM 390 | Communicating Ethically | 4 |
| Goal Area Requirements 1 | 12 | |
Message Design Elective | ||
Analysis Elective | ||
Communication and Community Elective | ||
| Additional Approved Strategic Communication Studies Electives 2 | 8 | |
| Total Hours | 40 | |
- 1
Minimum of four credits from each goal area.
- 2
In addition to COMM 390 Communicating Ethically and COMM 336 Marketing, Advertising and Public Relations Campaign Design, 8 300-level credits will be fulfilled through Goal Area Requirements or Electives. While 4 credits of internships and ILPs may be applied to the overall major credit requirement, they do not count towards the 300-level credit requirement.
Additional Requirements for Dual Concentration in both PRAM and PALD
For a dual concentration in PRAM and PALD, instead of completing 8 credits of approved Strategic Communication Studies Electives, student will take a course from each of the PALD goal area requirements and an additional PALD elective for a total of 16 credits.
Dual Concentration requires a total of 48 credits.
Goal Area Requirements (PRAM)
Message Design (at least 4 credits of the following)
| Code | Title | Hours |
|---|---|---|
| COMM 240 | Digital Video Communication | 4 |
| COMM 245 | Introduction to Media Writing | 4 |
| COMM 283A | Public Relations Branding | 2 |
| COMM 283B | Advertising Branding | 2 |
| COMM 346 | Strategic Communication Campaigns Design Experience | 4 |
Analysis (at least 4 credits of the following)
| Code | Title | Hours |
|---|---|---|
| COMM 282A | Public Relations | 4 |
| COMM 338 | Strategic Social Media Marketing and Communication | 4 |
| COMM 354 | Gender, Media, and Political Campaigns | 4 |
| COMM 379B | Rhetoric of Advertising | 4 |
Communication and Community (at least 4 credits of the following)
| Code | Title | Hours |
|---|---|---|
| COMM 312 | Rhetorical Dimensions of Sport | 4 |
| COMM 314 | Public Health Marketing | 4 |
| COMM 330 | Apology and Crisis Communication | 4 |
| COMM 379C | The Truth Wars: Media and the Limits of the First Amendment | 4 |
Additional Approved Strategic Communication Studies Electives
| Code | Title | Hours |
|---|---|---|
| COMM courses | ||
| COMM 110 | Voices Unheard: Gender, Race, and Power in America | 4 |
| COMM 112 | Adulting and Identity | 4 |
| COMM 220 | Debate & Democracy | 4 |
| COMM 225 | Argumentation and Advocacy | 4 |
| COMM 248 | Media & Youth | 4 |
| COMM 251 | Communication and Conflict | 4 |
| COMM 265 | Group Communication | 4 |
| COMM 277A | Listening for Justice | 4 |
| COMM 278A | Rhetoric of Social Change | 4 |
| COMM 304 | Political Communication | 4 |
| COMM 305 | Gender, Voice, and Power | 4 |
| COMM 310 | Black Civil Rights Rhetoric | 4 |
| COMM 341 | News and Democracy | 4 |
| COMM 342 | Communication in an AI Era | 4 |
| COMM 347 | Media Effects | 4 |
| COMM 350 | Intercultural Communication | 4 |
| COMM 350A | Intercultural Communication | 4 |
| COMM 351 | Gender and Communication | 4 |
| COMM 352 | Health Communication | 4 |
| COMM 353A | Intercultural Health Communication | 4 |
| COMM 358 | Family Communication | 4 |
| COMM 361 | Fat Studies | 4 |
| COMM 367 | Organizational Communication | 4 |
| COMM 378A | Environmental Rhetoric | 4 |
| COMM 379A | Freedom of Speech | 4 |
| COMM 384B | Rhetoric and Popular Music | 4 |
| COMM 379C | The Truth Wars: Media and the Limits of the First Amendment | 4 |
| COMM 397 | Internship | 4 |
| Approved Courses from Other Departments (up to 4 credits) | ||
| ART 217 | Introduction to Photography | 4 |
| ART 218 | Introduction to Computer Art | 4 |
| ART 317 | Intermediate/Advanced Photography | 4 |
| ART 318 | Intermediate/Advanced Computer Art and Graphic Design | 4 |
| ART 333A | Computer Art: Portrait | 2 |
| ART 333D | Computer Art: Visual Narrative | 2 |
| DATA 162 | Introductory Data Analysis and Visualization | 2 |
| ENGL 217 | Data and Narrative Writing | 4 |
| ENGL 311 | Creative Nonfiction | 4 |
| PSYC 221 | Applied Behavioral Statistics | 4 |
| PSYC 235 | Research Methods | 4 |
| SOAN 379B | Quantitative Research in Action: Methods in the Real World | 4 |
Additional Requirements:
General Education Requirements:
All undergraduate students must complete the requirements of the Integrations Curriculum (IC) which is designed to ensure all of our students receive a liberal arts education. Please review details of the Integrations Curriculum requirements here.
Graduation Requirements:
In addition to the Integrations Curriculum, all undergraduate students must meet the following minimum degree requirements to earn their degree from CSB and SJU.
Credits: 124 total credits, 40 of which must be from upper division coursework
GPA: 2.0 or higher*
Residency: At least 24 of your last 32 credits must be completed at CSB and SJU
Please visit Graduation under the Academic Policies and Regulations portion of the catalog for additional details regarding degree requirements.
* Cumulative GPA as well as major(s)/minor(s) GPA. Please note some majors/minors may require a higher GPA to earn their degree.
Suggested Plan of Study
The following is an example of how a student could complete the major. Courses may be taken in another order.
| First Year | ||
|---|---|---|
| Fall | Hours | |
| COMM 105 | Introduction to Human Communication | 4 |
| INTG 105 | The Lookout | 1 |
| INTG 100 | Learning Foundations | 4 |
| Language 111 | 4 | |
| Integrations Requirement | 4 | |
| Hours | 17 | |
| Spring | ||
| COMM 102 | Public Speaking and the Public Sphere | 4 |
| Language 112 | 4 | |
| THEO 100 | Theological Explorations | 4 |
| Integrations Requirement (CI) | 4 | |
| Hours | 16 | |
| Second Year | ||
| Fall | ||
| COMM 103 | Media and Society | 4 |
| Language 211 | 4 | |
| Integrations Requirement or Elective | 4 | |
| Integrations Requirement (thematic encounter): not COMM | 4 | |
| Hours | 16 | |
| Spring | ||
| COMM 336 | Marketing, Advertising and Public Relations Campaign Design | 4 |
| COMM Message Design | 4 | |
| COMM 2@@ elective with BN | 4 | |
| Integrations Requirement | 4 | |
| Hours | 16 | |
| Third Year | ||
| Fall | ||
| COMM Analysis Course 3@@ | 4 | |
| Integrations Requirement | 4 | |
| Integrations Requirement or Elective | 4 | |
| Integrations Requirement or Elective | 4 | |
| Hours | 16 | |
| Spring | ||
| COMM 3@@ | 4 | |
| COMM 2@@-3@@ with Thematic Focus | 4 | |
| Elective 3@@ | 4 | |
| Integrations Requirement (CS) | 4 | |
| Hours | 16 | |
| Fourth Year | ||
| Fall | ||
| COMM 390 | Communicating Ethically | 4 |
| COMM 3@@ Communication & Community | 4 | |
| Theological Integrations (TI) | 4 | |
| Integrations Requirement or Elective | 4 | |
| Hours | 16 | |
| Spring | ||
| INTG 300 | Learning Integrations | 4 |
| Internship 3@@ | 4 | |
| COMM 3@@ | 4 | |
| Elective 3@@ | 4 | |
| Hours | 16 | |
| Total Hours | 129 | |
Integrations Curriculum Requirements
The standard requirements for the Communication Studies major will fulfill the following integrations requirements: HE, SW, WR, EX. Depending on elective course selection, it can also fulfill several other requirements. Please see below for a list of integrations requirements you will need to satisfy via elective courses.
Integrations Designations
See Integrations Curriculum under Academic Policies and Regulations for further description of the general education requirements.
Foundational Courses
| Code | Integrations Requirement |
|---|---|
| CI | Cultural/Social Difference - Identity |
| LF | Learning Foundations (INTG 100) |
| College Success (INTG 105) | |
| TE | Theological Exploration (THEO 100) |
Ways of Thinking
| Code | Integrations Requirement |
|---|---|
| AE | Artistic Expression |
| AS | Abstract Structures |
| HE | Human Experience |
| NW | Natural World |
| SW | Social World |
Upper-level Courses
| Column1 | Column2 |
|---|---|
| CS | Cultural/Social Differences - Systems |
| LI | Learning Integrations |
| TI | Theological Integrations |
Thematic Coursework
To complete the themes course requirement: students will successfully complete 3 courses in the same theme (Truth, Justice, or Movement), in at least 2 different departments, at least 1 of which is a thematic focus course (TF/JF/MF). The other two can be Focus or Encounter courses. Encounter courses can be identified by: T1/T3, J1/J3, M1/M3.
| Code | Integrations Requirement |
|---|---|
| J1, J3, JF, or M1, M3, MF, or T1, T3, TF | Thematic Encounter or Focus Course |
| J1, J3, JF, or M1, M3, MF, or T1, T3, TF | Thematic Encounter or Focus Course |
| JF, MF, or TF | Thematic Focus Course |
Global Language
| Code | Integrations Requirement |
|---|---|
| 111 | Beginning I Course |
| 112 | Beginning II Course |
| 211 | Intermediate Course |
For more details on meeting this requirement, please see the Integrations Curriculum tab on Global Language Requirements.
Engagement and Designation Requirements
| Code | Integrations Requirement |
|---|---|
| AR | Artistic Engagement |
| BN | Benedictine Raven* |
| EX | Experiential Engagement |
| GL | Global Engagement** |
| QR | Quantitative Reasoning |
| WR | Writing Designation |
- *
BN and WR waived for students entering during Academic Year 2020 and 2021.
- **
GL waived for students entering during Academic Years 2020-2025