Global Business Leadership Major with a Concentration in Marketing
Acceptance to Major Requirements
Course Requirements:
| Code | Title | Hours |
|---|---|---|
| ACFN 111 | Principles I | 4 |
| ECON 111 | Introduction to Economics | 4 |
| MATH 124 | Probability and Statistical Inference | 4 |
| GBUS 202 | Principles of Management Under Global Context | 4 |
| GBUS 203 | Decision Making Analytics in Business | 4 |
Minimum Grade and/or GPA for required courses: GPA 2.0
Minimum Cumulative GPA: 2.00
Other requirements: Student must obtain a cumulative GPA of 2.0 for the 5 courses listed above. We do not consider the student's overall college GPA in deciding whether to admit to the major.
| Code | Title | Hours |
|---|---|---|
| ACFN 111 | Principles I 1 | 4 |
| ECON 111 | Introduction to Economics 1 | 4 |
| MATH 124 | Probability and Statistical Inference 1 | 4 |
| GBUS 202 | Principles of Management Under Global Context | 4 |
| GBUS 203 | Decision Making Analytics in Business | 4 |
| GBUS 300 | Global Enterprise | 4 |
| GBUS 321 | Marketing Theories, Concepts and Practices 1 | 4 |
| 8 credits from the following: | 8 | |
| Leadership: Theory & Practices | ||
| Human Resources | ||
| Operations and Supply Chain Management | ||
| Law and Business | ||
| GBUS 325 | Global Marketing | 4 |
| 4 credits from the following: | 4 | |
| Product and Brand Management | ||
| Consumer Behavior | ||
| Digital Marketing | ||
| Topics in Global Business Leadership: Sport Marketing | ||
| 4 Credits of Non-GBUS electives (see approved courses below). | 4 | |
| 4 credits from the following: | 4 | |
| Practicum | ||
| Internship | ||
| GBUS 381 | Advanced Global Strategy 2 | 4 |
| Total Hours | 56 | |
- 1
Must be taken during first year
- 2
Taken last semester of senior year
Non-GBUS Electives
Take 4 credits from the courses listed below.Please be aware, Non-GBUS electives differ by concentration. Students who have not yet decided upon a concentration need to review the course options and register with this in mind.
| Code | Title | Hours |
|---|---|---|
| ART 218 | Introduction to Computer Art | 4 |
| ART 233G | Computer Art: Introduction to Digital Visual Narrative | 2 |
| ART 233S | Digital Media: Movement | 4 |
| ART 243A | Introduction to Graphic Design | 4 |
| COMM 225 | Argumentation and Advocacy | 4 |
| COMM 245 | Introduction to Media Writing | 4 |
| COMM 265 | Group Communication | 4 |
| COMM 277A | Listening for Justice | 4 |
| COMM 305 | Gender, Voice, and Power | 4 |
| COMM 314 | Public Health Marketing | 4 |
| COMM 336 | Marketing, Advertising and Public Relations Campaign Design | 4 |
| COMM 338 | Strategic Social Media Marketing and Communication | 4 |
| COMM 346 | Strategic Communication Campaigns Design Experience | 4 |
| COMM 379B | Rhetoric of Advertising | 4 |
| COMM 379C | The Truth Wars: Media and the Limits of the First Amendment | 4 |
| ECON 320 | Market Structures and Firm Strategy | 4 |
| ECON 329A | Behavioral Economic Ideas | 2 |
| ECON 329B | Behavioral Economic Analysis | 2 |
| ECON 329E | Economics of Innovation and Entrepreneurship | 4 |
| ENGL 224 | Leadership Through Literature | 4 |
| ENGL 311 | Creative Nonfiction | 4 |
| ENGL 316 | Editing and Publishing | 4 |
| ENGL 317 | Writing in Business | 4 |
| ENTR 201 | Foundations of Entrepreneurship | 4 |
| ENTR 304 | Applied Entrepreneurship | 4 |
| GEND 360B | Leadership, Social Change, and the Workplace | 4 |
| GEND 377A | Disability Justice | 4 |
| PSYC 111 | Introductory Psychology | 4 |
| PSYC 304 | Industrial and Organizational Psychology | 4 |
| PSYC 309C | Cross-Cultural Psychology | 4 |
| PSYC 309Q | Cognition in a Digital Age | 4 |
| PSYC 310 | Community Psychology | 4 |
| PSYC 350 | Social Psychology | 4 |
| THDN 117 | Acting Out Loud | 4 |
Additional Requirements:
General Education Requirements:
All undergraduate students must complete the requirements of the Integrations Curriculum (IC) which is designed to ensure all of our students receive a liberal arts education. Please review details of the Integrations Curriculum requirements here.
Graduation Requirements:
In addition to the Integrations Curriculum, all undergraduate students must meet the following minimum degree requirements to earn their degree from CSB and SJU.
Credits: 124 total credits, 40 of which must be from upper division coursework
GPA: 2.0 or higher*
Residency: At least 24 of your last 32 credits must be completed at CSB and SJU
Please visit Graduation under the Academic Policies and Regulations portion of the catalog for additional details regarding degree requirements.
* Cumulative GPA as well as major(s)/minor(s) GPA. Please note some majors/minors may require a higher GPA to earn their degree.
Suggested Plan of Study
| First Year | ||
|---|---|---|
| Fall | Hours | |
| INTG 100 | Learning Foundations | 4 |
| Language 111 | 4 | |
| ACFN 111 | Principles I | 4 |
| MATH 124 | Probability and Statistical Inference (w/Theme) | 4 |
| INTG 105 | The Lookout | 1 |
| Hours | 17 | |
| Spring | ||
| ECON 111 | Introduction to Economics | 4 |
| GBUS 202 | Principles of Management Under Global Context | 4 |
| Integrations Requirement (CI) | 4 | |
| Language 112 | 4 | |
| Hours | 16 | |
| Second Year | ||
| Fall | ||
| THEO 100 | Theological Explorations | 4 |
| Language 211 | 4 | |
| GBUS 203 | Decision Making Analytics in Business | 4 |
| GBUS 321 | Marketing Theories, Concepts and Practices | 4 |
| Hours | 16 | |
| Spring | ||
| GBUS 300 | Global Enterprise | 4 |
| GBUS Elective | 4 | |
| One of the following: | 4 | |
| Product and Brand Management | ||
| Consumer Behavior | ||
| Digital Marketing | ||
| Topics in Global Business Leadership: Sport Marketing | ||
| Integrations Requirement or Elective | 4 | |
| Hours | 16 | |
| Third Year | ||
| Fall | ||
| Study Abroad (optional or in spring) with HE, TI, CS | 16 | |
| Hours | 16 | |
| Spring | ||
| GBUS Foundational Course | 4 | |
| GBUS 325 | Global Marketing | 4 |
| Integrations Requirement (AE/AR) | 4 | |
| Integrations Requirement or Elective | 4 | |
| Hours | 16 | |
| Fourth Year | ||
| Fall | ||
| GBUS Foundational Course | 4 | |
| Required Non-GBUS Elective | 4 | |
| Integrations Reqiurement (NW) | 4 | |
| Integrations Requirement (Focus) | 4 | |
| Hours | 16 | |
| Spring | ||
| INTG 300 | Learning Integrations | 4 |
| GBUS 381 | Advanced Global Strategy | 4 |
| GBUS 397 | Internship | 4 |
| Integrations Requirement or Elective | 4 | |
| Hours | 16 | |
| Total Hours | 129 | |
Integrations Curriculum Requirements
The standard requirements for this Global Business major will fulfill the following integrations requirements: AS, QR, SW, EX. Depending on elective course selection, it can fulfill 1-3 Themes. Please see below for a list of integrations requirements you will need to satisfy via elective courses.
Integrations Designations
See Integrations Curriculum under Academic Policies and Regulations for further description of the general education requirements.
Foundational Courses
| Code | Integrations Requirement |
|---|---|
| CI | Cultural/Social Difference - Identity |
| LF | Learning Foundations (INTG 100) |
| College Success (INTG 105) | |
| TE | Theological Exploration (THEO 100) |
Ways of Thinking
| Code | Integrations Requirement |
|---|---|
| AE | Artistic Expression |
| AS | Abstract Structures |
| HE | Human Experience |
| NW | Natural World |
| SW | Social World |
Upper-level Courses
| Column1 | Column2 |
|---|---|
| CS | Cultural/Social Differences - Systems |
| LI | Learning Integrations |
| TI | Theological Integrations |
Thematic Coursework
To complete the themes course requirement: students will successfully complete 3 courses in the same theme (Truth, Justice, or Movement), in at least 2 different departments, at least 1 of which is a thematic focus course (TF/JF/MF). The other two can be Focus or Encounter courses. Encounter courses can be identified by: T1/T3, J1/J3, M1/M3.
| Code | Integrations Requirement |
|---|---|
| J1, J3, JF, or M1, M3, MF, or T1, T3, TF | Thematic Encounter or Focus Course |
| J1, J3, JF, or M1, M3, MF, or T1, T3, TF | Thematic Encounter or Focus Course |
| JF, MF, or TF | Thematic Focus Course |
Global Language
| Code | Integrations Requirement |
|---|---|
| 111 | Beginning I Course |
| 112 | Beginning II Course |
| 211 | Intermediate Course |
For more details on meeting this requirement, please see the Integrations Curriculum tab on Global Language Requirements.
Engagement and Designation Requirements
| Code | Integrations Requirement |
|---|---|
| AR | Artistic Engagement |
| BN | Benedictine Raven* |
| EX | Experiential Engagement |
| GL | Global Engagement** |
| QR | Quantitative Reasoning |
| WR | Writing Designation |
- *
BN and WR waived for students entering during Academic Year 2020 and 2021.
- **
GL waived for students entering during Academic Years 2020-2025