Global Business Leadership Major with a Concentration in Marketing
Acceptance to Major Requirements
Course Requirements:
| Code | Title | Hours |
|---|---|---|
| ACFN 111 | Principles I | 4 |
| ECON 111 | Introduction to Economics | 4 |
| MATH 124 | Probability and Statistical Inference | 4 |
| GBUS 202 | Principles of Management Under Global Context | 4 |
| GBUS 203 | Decision Making Analytics in Business | 4 |
Minimum Grade and/or GPA for required courses: GPA 2.0
Minimum Cumulative GPA: 2.00
Other requirements: Student must obtain a cumulative GPA of 2.0 for the 5 courses listed above. We do not consider the student's overall college GPA in deciding whether to admit to the major.
| Code | Title | Hours |
|---|---|---|
| ACFN 111 | Principles I 1 | 4 |
| ECON 111 | Introduction to Economics 1 | 4 |
| MATH 124 | Probability and Statistical Inference 1 | 4 |
| GBUS 202 | Principles of Management Under Global Context | 4 |
| GBUS 203 | Decision Making Analytics in Business | 4 |
| GBUS 300 | Global Enterprise | 4 |
| GBUS 321 | Marketing Theories, Concepts and Practices 1 | 4 |
| 8 credits from the following: | 8 | |
| Leadership: Theory & Practices | ||
| Human Resources | ||
| Operations and Supply Chain Management | ||
| Law and Business | ||
| GBUS 325 | Global Marketing | 4 |
| 4 credits from the following: | 4 | |
| Product and Brand Management | ||
| Consumer Behavior | ||
| Digital Marketing | ||
| 4 Credits of Non-GBUS electives (see approved courses below). | 4 | |
| 4 credits from the following: | 4 | |
| Practicum | ||
| Internship | ||
| GBUS 381 | Advanced Global Strategy 2 | 4 |
| Total Hours | 56 | |
- 1
Must be taken during first year
- 2
Taken last semester of senior year
Non GBUS Electives
Take 4 credits from the courses listed below.Please be aware, Non-GBUS electives differ by concentration. Students who have not yet decided upon a concentration need to review the course options and register with this in mind.
| Code | Title | Hours |
|---|---|---|
| ART 218 | Introduction to Computer Art | 4 |
| ART 233G | Computer Art: Introduction to Digital Visual Narrative | 2 |
| ART 233S | Digital Media: Movement | 4 |
| COMM 225 | Argumentation and Advocacy | 4 |
| COMM 245 | Introduction to Media Writing | 4 |
| COMM 265 | Group Communication | 4 |
| COMM 277A | Listening for Justice | 4 |
| COMM 314 | Public Health Marketing | 4 |
| COMM 336 | Marketing, Advertising and Public Relations Campaign Design | 4 |
| COMM 338 | Strategic Social Media Marketing and Communication | 4 |
| COMM 346 | Strategic Communication Campaigns Design Experience | 4 |
| COMM 379A | Freedom of Speech | 4 |
| ECON 320 | Market Structures and Firm Strategy | 4 |
| ECON 329A | Behavioral Economic Ideas | 2 |
| ECON 329B | Behavioral Economic Analysis | 2 |
| ENGL 311 | Creative Nonfiction | 4 |
| ENGL 315B | Editing and Publishing | 4 |
| ENGL 317 | Writing in Business | 4 |
| ENTR 201 | Foundations of Entrepreneurship | 4 |
| ENTR 304 | Applied Entrepreneurship | 4 |
| PSYC 304 | Industrial and Organizational Psychology | 4 |
| PSYC 309C | Cross-Cultural Psychology | 4 |
| PSYC 309Q | Cognition in a Digital Age | 4 |
| PSYC 350 | Social Psychology | 4 |
| THEA 117 | Acting Foundations | 4 |
Additional Requirements:
General Education Requirements:
All undergraduate students must complete the requirements of the Integrations Curriculum (IC) which is designed to ensure all of our students receive a liberal arts education. Please review details of the Integrations Curriculum requirements here.
Graduation Requirements:
In addition to the Integrations Curriculum, all undergraduate students must meet the following minimum degree requirements to earn their degree from CSB and SJU.
Credits: 124 total credits, 40 of which must be from upper division coursework
GPA: 2.0 or higher*
Residency: At least 24 of your last 32 credits must be completed at CSB and SJU
Please visit Graduation under the Academic Policies and Regulations portion of the catalog for additional details regarding degree requirements.
* Cumulative GPA as well as major(s)/minor(s) GPA. Please note some majors/minors may require a higher GPA to earn their degree.
Four Year Plan
| First Year | ||
|---|---|---|
| Fall | Hours | |
| INTG 100 | Foundations | 4 |
| Language 111 | 4 | |
| ACFN 111 | Principles I | 4 |
| MATH 124 | Probability and Statistical Inference (w/Theme) | 4 |
| INTG 105 | College Success | 1 |
| Hours | 17 | |
| Spring | ||
| Cultural/Social Difference - Identity | 4 | |
| Language 112 | 4 | |
| ECON 111 | Introduction to Economics | 4 |
| GBUS 202 | Principles of Management Under Global Context | 4 |
| Hours | 16 | |
| Second Year | ||
| Fall | ||
| Theological Explorations | 4 | |
| Language 211 | 4 | |
| GBUS 203 | Decision Making Analytics in Business | 4 |
| GBUS Foundational Course | 4 | |
| Hours | 16 | |
| Spring | ||
| GBUS 300 | Global Enterprise | 4 |
| Elective | 4 | |
| GBUS Elective | 4 | |
| Elective | 4 | |
| Hours | 16 | |
| Third Year | ||
| Fall | ||
| Cultural/Social Difference - Systems | 4 | |
| Human Experience | 4 | |
| Theological Integrations | 4 | |
| Elective | 4 | |
| Potential Study Abroad semester can also be done in the Spring | ||
| Hours | 16 | |
| Spring | ||
| GBUS Foundational Course | 4 | |
| GBUS Elective | 4 | |
| Artistic Expression/Artistic Engagement | 4 | |
| Elective | 4 | |
| Hours | 16 | |
| Fourth Year | ||
| Fall | ||
| GBUS Foundational Course | 4 | |
| Non GBUS Elective | 4 | |
| Natural World | 4 | |
| Thematic Focus | 4 | |
| Hours | 16 | |
| Spring | ||
| INTG 300 | Learning Integrations | 4 |
| GBUS 381 | Advanced Global Strategy | 4 |
| GBUS 397 | Internship | 4 |
| Elective | 4 | |
| Hours | 16 | |
| Total Hours | 129 | |